As anyone who reads our publication will know, we are keenly aware of the role of business, consumerism, and money in our society. There are so many things that just would not happen were it not for business interests. Consequently, we are very excited to work with advertisers. As you also surely know, the world of advertising is changing as rapidly as technology develops. While we are not yet at the point of splendor when the oxygen atoms in the air combine with Microsoft-assimilator enzymes, we have come a long way from N.W. Ayer's 1898 ad campaign to sell the first pre-packaged biscuits. In terms of advertising, print has lagged behind other media, still depending on the century-old boxed messages alongside the publication's content. This type of advertising remains visually peripheral, and in the world of savvy Internet users is given as much note as the pervasive and pernicious pop-up windows from Hades. The Giant Cabbage readers would likely have an adverse reaction to such traditional, crass and heavy-handed attempts to sell goods or services. The key to reaching Cabbage readers is to do so in style. We have thus adopted the honorable Hollywood approach of advertising through product placement. Our guidelines are as follows:

I. All orders and payments must be made prior to publication. We're flexible, but if we don't have your money by lay-out time, your lay-out will lay out until we get your outlay. (A safe bet is to get them to us by the 1st of the month.)
II. We are happy to offer discounts to long-term advertisers. We currently use the complex discount algorithm traditional of coffee punch cards: Buy five and get one (equal or lesser value of the average) free! This discount translates to the nice round percentage of 16.667%
III. You will receive two complimentary copies of the issue with your ad.
IV. We cannot let you proof ads before they run. You are welcome, however, to do so when they are running, and we are more than willing to let you know in what direction they went.
V. We are a publication that is under all sorts of pressures; we, thus, cannot accept increasing the pressure by assuming any responsibility for the final appearance, form, or content of your advertisement. We do our best to ensure your contact information is correct, and if we don't run your ad, we'll refund your money. Otherwise, you should regard us as a business venture--it may pan out as you wished; it may not. If you are worried, think of starting small and seeing how it goes.

Please rest assured that we want your money--we will make our best endeavors to accommodate your needs. We do, however, reserve the right to edit names, contact information or product/organizational/self references to fit within the space and spirit of The Giant Cabbage.

The integrity of The Giant Cabbage is our key concern. Our readers respect that, and surely they will respect you for respecting that, if that respect is what to choose to give in this respect. Many advertisers may find these somewhat untraditional guidelines difficult to live with--we feel your pain, but would like to remind you that the new millennium demands that we all travel light and be flexible, pro-active, and creative, particularly in business. We look forward to yours.
Che

1. Your, your company's, or your organization's name.
   
2. Any product you would like advertised.
   
3. A few lines about your self/product that might help understand your/its value and integrate you/it in the publication.
   
4. Your contact information.
   

I. For $5, your product, or your name or company's name (if no product is identified), will be included in one of our articles along with any information from #3 above as appropriate. Each additional mention will cost $5.

II. For an additional $5, we will list your contact information in a special section that will be inconspicuous, but clearly identified and legible, so that potential customers may find you. This option is only available in conjunction with at least one name placement as described in section I above.